“MUSIC IS A POWERFUL ADDICTION. IT IS A UNIVERSAL LANGUAGE, MOOD INFLUENCER,
LIFE COACH AND COMPANION.
IT IS ONE OF THE GREATEST GIFTS OF LIFE.”
Amara is an eclectic pop singer and songwriter. Born in Hawaii and raised in Michigan, Washington State, and California, she has seen many landscapes which she attributes to her vagabond state of mind and diverse nature. From eight years old, the majority of her upbringing took place in Southern California, exposing her to music and the industry on a larger scale. Pursuing songwriting in Los Angeles and acquiring several TV placements, Amara has always been behind the scenes and songwriting for others.
Life drastically changed for Amara after losing her sister in 2018 to the acts of a drunk driver. Through tragedy her perspective was shifted, and Amara realized that life is too short to neglect pursuing her own artistry and dreams. She knew her sister would have continued to tirelessly pursue her own passions if she were still alive, and she would push Amara to do the same. Ever since this wake up call, Amara has been pursuing her artistry full force and with a deeper focus and significance than ever before.
With musical influences across every genre, Amara’s songwriting style has an eclectic sound that is as diverse as her multicultural background. While writing her debut EP, Amara gravitated toward minor chord progressions and melodies with darker tones. Having been through her share of ups and downs in life, she reflects on her personal encounters with loss, heartache and a struggling state of mind. She finds peace when writing about her darker side, allowing her to acknowledge and move past her struggles. Amara refers to music as the best form of therapy, and hopes her music will resonate with listeners.
"AMARA emerges back on the scene redefined and with her own sound. Some call it dark pop, some call it tribal...her sound is very much her own and unique in every way. She is a great storyteller and her artistry will prove that she has a place in this industry not as a typical pop artist...but a music nomad of sorts making you dive deeper into her artistry to find out who and what defines AMARA."
- Shane Anderson, Unique Records Music